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3 generations creating, building, and renovating earth and human-friendly environments for work and life.

Gen3 Development™, Inc. is absolutely thrilled to announce that we have officially formed a strategic alliance with Urbana Systems™ to pioneer the development of the California territory! This landmark partnership, forged under the visionary leadership of our CEO, Larry Greene, represents a powerful fusion of cutting-edge innovation and time-tested expertise.

With a legacy spanning 60 years of trajectory, Gen3 Development™ brings an unparalleled depth of experience to this new chapter. Our history is built on a foundation of transforming the real estate landscape through:
  • Innovative Adaptive Reuse: We specialize in breathing new life into underutilized retail and office spaces, converting them into vibrant, revenue-generating assets that serve modern community needs.
  • Affordable Homeownership and Commercial Co-ownership: We are dedicated to creating accessible paths to property ownership through innovative models of affordable residential and commercial co-ownership.
  • Integration of SmartWalls™: Our developments feature the integration of SmartWalls™ intelligent demountable walls, providing unmatched flexibility and modern functionality for evolving spaces.
  • Sustainable and Green Building: We are committed to success through sustainable practices, incorporating eco-friendly solutions and advanced "no sewage" systems to ensure a greener future for California.
  • Advanced Construction Systems: Utilizing the most advanced prefabricated construction systems, we streamline building processes to deliver high-quality, efficient developments.
  • Repurposing Vacant Properties: Our team excels at reimagining empty buildings for new commercial and mixed-use purposes, ensuring that every structure reaches its full economic potential.
  • Expert Navigation of Market Trends: From capitalizing on the most in-demand commercial features to identifying high-potential opportunities in distressed real estate, we stay ahead of the curve to deliver exceptional value.

​By merging our extensive background in ground-up development and complex renovations with Urbana Systems™' expertise, we are uniquely positioned to address the evolving needs of cities across California. Together, we are ready to lead the way in creating dynamic, sustainable, and economically impactful developments that define the future of the state's real estate market!

PROJECTS

​Operating as a privately held real estate development, construction, and management company, we have focused on land entitlement, commercial and retail ground up development. Ground up retail shopping center developments, office building acquisition and rehab, entitlement and land development for medical office building projects, zoning and entitlement processing for mixed-use commercial / industrial development projects.

Development Projects 

Atascadero commercial developments
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Commercial, retail, and mixed-use developments in early stages. Atascadero, CA
Paso Robles Airport
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Aviation and non-aviation use ground up developments across 3 properties. Paso Robles, CA
Salinas Californian
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36,000 existing historic building renovation to mixed use commercial / residential uses. Salinas, CA

Past Developments (partial list)

​Tuscany Square Shopping Center65,000 sf retail center
Moorpark, CA
Channel Pointe Shopping Center36,000 sf retail center
Oxnard, CA
​Moorpark Professional Plaza2 story professional office building
Moorpark, CA

LA Spring Shopping Center21,000 sf retail center
Moorpark, CA
​French Valley Commercial160 ac land entitlement subdivision
French Valley, CA
Owensmouth Office Building2 story professional office building
Woodland Hills, CA

Agoura Hills City Mall72,000 sf retail center
Agoura Hills, CA
​Agoura Oaks Commerce Center40,000 sf office industrial park
Agoura Hills, CA
Coldwater Canyon Apartments36 unit apartment complex
Studio City, CA

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